The Athletic - WNBA Season Start
Scope
Digital Marketing Assets
Photoshop
Campaigns
Visual Design
The WNBA kicked off and I had the chance to mockup our email hero and CRM assets for this moment. Referenced WNBA’s current design direction and colors, I designed these assets with those in mind and put our spin on them with the usage of color-blocking waves and multi-color-looking gradients.
Customer-Related Marketing assets were the most unique for me. With WNBA photos being owned by other entities, we had to get creative on what we displayed correlating with the asset. In this case, to get around copyright infringements, we displayed an ambiguous player and neutralized their jersey (yay!) and continued the look and feel as the hero image displayed with WNBA athletes.
