Nike In-Store Retail Concept

Scope

Conceptual Strategy
UX/UI Design
Visual Design

Created a retail concept that would give customers the best way to formulate a product specifically for them in a digital & futuristic way.

The idea here was to have the user run on the treadmill while virtually choosing what area to participate in (Football field, Track Field, Basketball court, etc.). The user would then get their results in real-time and recommend a product for them after the test is finished.

 
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